Brainstorming roundtable:

Exec #1: “Those stupid scooters were a HUGE hit! Who could have possibly seen it coming?”
Exec #2: “They took an established but dead fad and put a hip, modern, edgy spin on it!”
Exec #3: “How could we possibly follow an act like that?”
Exec #1: “Okay okay, see if you can follow me here: What if we took SURFING…and put it in an urban setting?”
Exec #3: “You mean skateboarding?”
Execs #1 and #2: “Hahahahaha”
Exec #1: “Nononono, skateboarding died YEARS ago. It’s been done.”
Exec #2: “What we need to do is take the basic concept of skateboarding, and make the participant look ridiculous.”
Exec #3: “Ohhhhhhhhh….you mean snakeboarding.”
Exec #1: “Jerry, Jerry, Jerry…think outside the box! What is the #1 problem with snakeboarding?”
Exec #3: “Umm…the participant looks ridiculous?”
*Execs #1 and #2 look at each other, shaking their heads
Exec #1: “Dave maybe you can help Jerry out here…”
Exec #2: “Wheeeeels. Jerry, the problem with snakeboarding is there are just too many wheels.”
Exec #3: “…hoverboard technology is years away, I don’t see…”
Execs #1 and #2: “Hohohohoho, Jerry, Jerry, Jerry…”
Exec #1: “Obviously, there is a solution here.”
Exec #3: “……”
Exec #2: “A snakeboard has too many wheels…”
Exec #1: “…and a hoverboard has too few wheels…”
Exec #2: “So how do we compromise?”
Exec #3: “I…”
Exec #1: “You average the number of wheels!”
Exec #3: “…two? Two wheels?”
Exec #2: “Yes! And you look ridiculous!
Exec #1: “We will call it…[echo]STREET SURFING!!!![/echo]“