Metacologne

by zhx

I’m going to create a cologne called “Restraint,” which will cost like $300 an ounce. The purpose of this cologne and hence, allure, will be to NOT use it. Here is the commercial I envision:

Scene: A posh social gathering. A well-dressed woman hastily pulls a well-dressed man out onto the back patio, closing the sliding glass door behind them. He pushes her against the wall and they begin passionately making out. She buries her head in his chest and pulls back. They pause.

Woman: Are you using…Restraint?
Man: *Gazes into her eyes* No.

They return to making out.

I’m basically a marketing genius.